The Brand New Future

Today`s consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future. Consumers are aware of the environmental and social impacts of their purchases, which has resulted in demand for transparency from brands and companies demonstrating a commitment to ethical practices.

  This book, by a leading brand strategist and practitioner, calls out to those companies and brands that want to work towards a more sustainable and equitable future. Besides showing how brands work, it provides a practical roadmap for the creation of successful brands that contribute towards a more just and regenerative world. The world is changing and people are seeking brands that have a higher purpose and that are actively working to make a difference in society.

• Autor: Bob Sheard
• Wydawnictwo LID Publishing
• Oprawa: Miękka
• Rok wydania: 2025
• Ilość stron: 240
• Stan: nowy, pełnowartościowy produkt
• Model: 9781917391283
• ISBN: 9781917391283
• EAN: 9781917391283
• Wymiary: 21.6 x 13.8 x 1.7 cm